Uprising – 80th Campaign

To commemorate Bob Marley’s 80th birthday, we created a collaborative campaign video between the Bob Marley Museum and Pegasus Hotel. The film positioned both spaces as part of the rhythm of Kingston—distinct experiences, but only minutes apart. Alongside this partnership, the campaign also spotlighted other Kingston gems—Craighton Estate, Emancipation Park, and Dubwise Café—painting a fuller picture of the city’s rich offerings.