We partnered with Rockhouse to mark its 50th anniversary with a series of vignettes & films celebrating the spirit of the property and the people who shape it.

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The main campaign reflected on Rockhouse’s journey, honoring five decades of nature, wellness, culture, romance, and community.

We expanded the celebration with stories that highlighted Rockhouse’s legacy: portraits of the general manager and grounds manager, features on their 50th Anniversary Coffee Table Book and limited-edition Rockhouse Rum, the Sounds of Rockhouse series, the joy of children at the Sav Inclusive School, and a return visit from Tom & Paulette, who first honeymooned there in 1975.

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Each piece wove together Rockhouse’s history, people, and values, leaving a portrait of a place built on love — and still thriving because of it.