Horizons Collection

We partnered with designer Troy Oraine on Horizons, the first full collection from his brand Tribe Nine. The Bull Bay landscape, a refuge from the city’s hustle, shaped the collection’s mood—its oceanic patterns echoing the waves, its warmth drawn from the orange glow of the sunset. Built on this balance, Horizons captures the duality of roughness and softness at once. To bring it to life, we produced the main campaign video and a series of short social reels, translating the collection’s energy and story across platforms.